# Marketing Campaign Entry (CAMPAIGN.E)
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Form Details
Form Details
Purpose
This procedure provides the ability to define and track activity related to a
marketing campaign. A marketing campaign may include multiple steps such as
mailings, emails and follow-up calls which can be noted in the campaign
record. The procedure allows you to identify targets for the campaign from the
customer and prospect master files based on the group codes with which they
have been associated. These master file records can then be posted with the
campaign id for tracking purposes. In addition, you have the ability to export
the customers and/or prospects identified to an Excel spreadsheet for use in
mailmerge or other activities related to the campaign.
Frequency of Use
As required.
Prerequisites
If group codes are to be used for determining which customers and prospects are to be included in a campaign they must forst be defined in the GROUP.CONTROL procedure and referenced on each customer or prospect.